What are the main things marketers and sales people wish to acquire in 
today's competitive economy? The answer will be 'leads'. They formulate their marketing and lead generation campaigns in the direction of generating more and more leads that can be transformed into quality sales. But, do you have any idea how many of our leads are actually leaving an impact on the sales pipeline? Sales people want more effective selling time with high quality leads having positive chances of converting into pipeline opportunities.
It is quite surprising that lead generation has surpassed brand awareness as the entrepreneur's topmost priority. Here, we are providing some of the beneficial lead generation strategies that are cheap and beneficial for your business.
Utilize resources for generating leads
Get back to the basics and prepare a list of the people you know to start with. Prioritize your contacts into segments and ask them about their sources in your target market. Be explicit and clear about what you want.
Offer the potential customers with lucrative deals
At times, it becomes difficult to convince a potential customer to get into a long term deal, so make it a bit simpler for them. Short deals, risk free trials and incentives offered by your company will increase their satisfaction level. Their satisfaction and likeness for your offering increase the chances of long term deals.
Search free prospect lists online
If you make some sincere efforts, you can easily find the free lists of some of the companies on the Internet. Head for the website of the specific industry you are looking for and search for the lists of their prospects.
Look for database of quality leads
You can buy the data of leads as it is a cost effective way of generating new business opportunities. Ensure that they are pre-qualified as your target audience and you pay right price for the list. Also, make accurate calculations before investing money in buying the list of leads.
Build traffic on your website for getting leads
You must get traffic to your website for generating high quality leads. Most of the internet traffic comes through search engines, so your ranking at popular search engines makes a difference. Post search engine optimized content with related key words for increasing visitors' traffic. You can also opt for pay per click advertising and affiliate marketing programs for generating leads through your website.
Use social media for generating leads
Social media sites like Twitter, Facebook etc. have emerged as a new trend for generating leads. Their search function and other applications help you in finding your targeted audience. Also, you also get the clue about visitors' interest in your offerings.
Revisit the lapsed customers
It is the right time to call customers that have slipped off the book. The chances of converting these lapsed customers into sale are brighter than your new leads. So get back to them as early as possible and try and meet their requirements.
Make efficient use of free web tools for optimizing your online marketing
Various web tools are available on internet that helps businesses in testing and optimizing website design as well as content. With this you can work out on the aspects of your website that are actually creating leads and those which are hampering your work process.
All these tips will surely assist you in generating high quality leads for the growth of your business without levying much burden on your pocket.
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21 May, 2010 at 7:14 am
This is a very helpful post. All in all, generating high quality leads must concentrate also in the quality of marketing tool or method a business must utilize. At any form, it is crucial to meet the costumer demand without sacrificing the total effectiveness of lead generation campaign.
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