Every business aims to generate leads and achieve more sales for the business. More and more people dream of having their own car. The automobile companies have benefitted from this increase in demand, and they have established their brand identity and reputation over the years. For improving the sales as well as after-sales services, the automobile sector has been using various modes of communication to stay connected with their existing customers as well as potential customers. Amongst the other modes, bulk SMS has emerged as one of the affordable and effective options. It helps them target their market in a more efficient manner. Also, the SMS service for automobile industry is a two-way service, so it helps them offer good user experience for both dealers and customers. It enables them to maintain a long-term relationship. Most of the time, people are busy with their daily schedules and running out of time. It can be difficult to keep themselves updated with the latest happening of the automobile industry. It may not be in their priority as well. Also, people, many ignore phone calls from unknown number and emails from automobile companies. However, when it comes to SMS, it has high readability rate. The SMS is short and crisp, and people tend to open and have a look at them. The automobile dealers can easily connect with the customers and offer data relevant to them. It also helps the dealers in creating interest among the potential customers by offering information about new launches or attractive offers.