VINAYAGAR VELMURUGAN EXPORTS

Lakshmi Nagar, Chennai, Tamil Nadu

It is an evolved variety of Pusa Basmati Rice developed by Indian Scientists from IARI [Indian Agricultural Research Institute]. Pusa 1121 Basmati Rice is Known for its extra long length. It is released in the year 2003 for commercial cultivation in kharif season. This rice had become widely popular in the year 2007 with the farmers as Pusa 1121 Basmati Rice has yield of 19 to 20 quintals paddy per acre as compared to 9 to 10 quintals for Traditional Basmati Rice. Brand name - VINVELEX

 

The length of uncooked Pusa 1121 Basmati Rice recorded in the LIMCA BOOK OF WORLD RECORDS [year 2008] is between 8.30 mm to 8.40 mm. Hence this variety becomes the first choice of national & international customers on account of its extra long length, aromatic fragrance and non-sticky texture after cooking. It gives 30 % more volume than the other basmati varieties.

A decade after the release of PUSA 1121 BASMATI RICE, a rice variety PUSA 1509 was developed as a challenger to PUSA 1121. It is a high yielding basmati developed by IARI. It is very similar in its physical characteristics to PUSA 1121. Pusa 1509 is more aromatic with longer grain length than the Pusa 1121. Brand name - VINVELEX

The older varieties are called traditional basmati rice which is technically known as 370 & HBC 19. They are all still in production but in greatly reduced quantities as new hybrid varieties are replacing them as a result of their low yield and certain commercial and culinary benefits. However the traditional basmati rice varieties are the most aromatic and selectively used to prepare the delicious dishes. Brand name - VINVELEX.

A hybrid variety of Traditional Basmati rice and it has no aroma of its own. But it is globally known for its natural aroma, uniform taste and extra long grain. It is also a variety of non-sticky texture after cooking with extra fluffiness. It is in great demand worldwide for being cost effective and common alternative to the premium basmati rice. Characteristically its grain is long and slender which makes it a favourite with the commercial segment, whose focus is to derive the best from their dishes- the best aroma, flavour, length and yield. Brand name - VINVELEX

It is a hybrid variety of basmati rice called Pusa Basmati Rice. It is highly demanded across national and international market. At the same time it is in the list of Export Items across the Globe. It has rare flavour and aroma. This rice has been declared as a variety of basmati rice in the Seed Act 1966. Brand name - VINVELEX.

Any Rice other than the Indian Basmati Rice is called Indian Non Basmati Raw Rice. In the world it has been reported that there are 10, 000 varieties of rice, the maximum numbers being in India. Indian Non Basmati Raw Rice comes in all kinds of different shapes & sizes. Some are long, thin and slender, some are short & thick, some are like beads and some may be round. Brand name - VINVELEX.
None have the same characteristics as Indian Basmati Rice i.e. they do not have both the aroma & post cooking elongation. Only some of the long slender rice is shaped like Indian Basmati Rice and may not have either the aroma or the elongation but not both. Some names of Indian Non Basmati Raw Rice are Sharbati, PR- 11/14, PR- 47, PR- 106, IR- 64/36, Sona Masoori Rice and Ponni Rice.

Features of Indian Non Basmati Raw Rice Varieties:

• The Indian Non Basmati Raw Rice varieties Sharbati, PR- 11/14, PR- 47 and PR- 106 have been extensively used in Northern States of India. They are easy to digest and are known for their optimum fibre content. They have good taste, natural aroma and high nutritional values. They remain separated after cooking and are long grain.
• The rice varieties IR- 64/36 [long grain], medium grains Sona Masoori & Ponni are increasingly used in the Southern States of India. They are the good source of carbohydrates and have good taste, natural aroma and long shelf life.
• The above Indian Non Basmati Raw Rice varieties are available at most economical prices and are highly demanded in national and international markets.
• Sona Masoori is also known as Sona Masuri, Samba Masuri, BPT 5204, HMT and Jeela Kara Masuri and largely grown in Indian States of Telengana, Andhra Pradesh and Karnataka. It is light weight and aromatic. This premium variety is mainly exported to various countries. It is low in starch and rich in carbohydrates. It provides energy to the body and promotes proper functioning of heart, brain, lever and kidney. It has some protein in low level. It is both fat free and sodium free.
• Ponni Rice is a thin, soft and very popular variety in South India. The rice when cooked is soft, separate and swells/expands only lengthwise resulting in long. It has higher fibre content and easily digestible. This rice variety is also exported in large quantities to various countries.
• IR- 64/36 rice is the major source of carbohydrates and good taste. They find extensive use in South Indian dishes/meals, being exported in large quantities especially to African Countries.

Applications:

• On account of economical & reasonable prices, the Indian Non Basmati Raw Rice varieties are preferred by middle class families, commercial and hotel establishment.
• Used for making various foods like meals, sweet pongal, idly, dosa, biryani, gheer and other dishes/meals.
• Used in marriage functions and get-together parties/celebrations for preparing various food items.
• Being exported to various countries because of its competitive & reasonable prices, quality and good taste.

We are offering basmati rice:long grain with fragrance & flavor. It is called queen of fragrance. It is softer than other varieties. After cooking it is free flowing rather than sticky. Pusa basmati rice:it is also known as pusa sella rice. It is the hybrid variety of basmati rice which posses 100 % purity, long grain, aromatic fragrance, and non-sticky after cooking. The average length of this rice is 7.40 mm max.1121 basmati rice:the latest entrant in basmati rice family is pusa 1121 basmati rice. It is the longest grain before & after cooking.it gives 30 % more volume than other basmati variety. The average length of this rice is 8.25 mmspecification for basmati rice:moisture: 12.5% maxadmixture: 5% maxpurity: 94 %broken: below 2 %pin broken: below 1 %damageddefective grain: below 1 %immature: below 3 %sortexed: 100 %average length for:1] pusa basmati rice rawsteam 7.40 mm2] pusa basmati rice parboiled white sella 7.40 mm3] pusa basmati rice parboiled golden sella 7.40 mm4] 1121 pusa basmati rice steam 8.25 mm5] 1121 pusa basmati rice parboiled white sella 8.25 mm6] 1121 pusa basmati rice parboiled golden sella 8.25 mm non-basmati rice: