Branding is what you promise to your customers, a way of conveying your message to them, about the things they can expect from you. This involves a process of creating a unique image for your product that differentiates it from the rest. This uniqueness is generally represented by a combination of tangent symbols (the logo), a phrase, images etc., which comes to the mind of your customers whenever they are searching for a product or service, similar to yours. This is called the Recall value. And higher the recall value of your companys name and logo, the stronger is your Brand.
Delhi, India
