Digital Marketing and Social Media Marketing is becoming inevitable for business to be successful in the markets across geographies. Digital marketing is the cost-effective way to reach global customers. Objectives Of Digital Marketing a) Increase Brand Awareness b) Sales Increase c) Reach New Customer Segments d) Drive Customer Engagement e) Customer Insights f) Cost Saving / Productivity Improvements g) Increase Customer Interaction Digital Marketing and Social Media helps firms make more informed investment decisions in addition to helping combat future market risk.