Youve been creating great content, optimizing your web pages, and building links. You thought you had all your SEO bases covered, but now you hear theres something else you have to implement for SEO: Structured Data. Structured data a foundation for machines to understand your content. Structured data helps Google understand your content better. It is an important signal if you want your site to be visible within search features. In practice, that usually means using schema markup (from schema.org), to add the proper code to your page. Schema allows you to tell Google what type of content is on the page (e.g. that its a recipe, product page, article, etc.) and provide details specific to that content type that would be valuable for people to know (e.g. calories for a recipe or ratings for a product).