Change for better is the need of the hour and the same applies to newspaper industry. Newspapers today are becoming more and more colourful and lively. Advertisers want their products to look every bit as bright and attractive to customers in print as they do on other visual medium i.e. T.V or Internet etc. The pictorial impact must be heightened and intensified to compensate for the aesthetic limitations of the printed newspaper as a purely visual medium. The modern newspaper production process requires harmonised material systems, which are compatible and dependable. The production window is too short; press time is too valuable to allow stoppages due to incompatible materials.

Change for better is the need of the hour and the same applies to newspaper industry. Newspapers today are becoming more and more colourful and lively. Advertisers want their products to look every bit as bright and attractive to customers in print as they do on other visual medium i.e. T.V or Internet etc. The pictorial impact must be heightened and intensified to compensate for the aesthetic limitations of the printed newspaper as a purely visual medium. The modern newspaper production process requires harmonised material systems, which are compatible and dependable. The production window is too short; press time is too valuable to allow stoppages due to incompatible materials.