As we see the current trend in marketing, advertisement, it is transmission of bulk sms service as promotion and advertising platform. All conservative techniques are receding fast, where the product launches, services, promotional offers were reached through bill boards, pamphlets, screen slides, flyers, etc. Digital marketing has revolutionised marketing and advertising through Bulk SMS transmission to mobiles. The access is very deep personal as SMS transmission to mobile phones which is a device indispensable at all times of the day by any individual. In this method of Bulk SMS promotions the volume reach is effective as the access to the customer is not restricted by time on places. Since mobile phones are the medium thats personally carried with people and is viewed regularly. Through Bulk SMS promotion the companies reach a wider audience base, companies can achieve a wider audience base, companies can actively target their exact audience and keep them informed of launches, offers, products. SMS marketing has a very wide reach and coverage through Bulk SMS, generating leads which converts to business. If a website needs more traffic of viewers this Bulk SMS technique is effective. The process of choosing the right bulk sms service provider should be technically proficient in handling your requirements in reaching to the customer base SMS targeted by the company. The package offered by the Bulk SMS provider should fit into the companys operation with technical accuracy. The SMS provider requires to meet the specific needs of a company and not be generated in its service operation. Bulk SMS marketing is the current trend in digital marketing, as the reach is wider, accurate and very economical. There are many service providers offering their operations, the service should be effective and economical.