Google Shopping (in select countries).Google Search, next to search results and separate from text ads. Google Search Partner websites, including YouTube and Image Search in some countries (if your campaign is set to include search partners) Your Shopping ads can appear at the same time as text ads, because we want to give shoppers access to the full variety of products that match their search. This means that shoppers can find the best match before clicking through to make a purchase, which might help you close the sale. If youre a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, youll send us your product data with Merchant Center and create a campaign in Ad Words. Then well use your campaign to create ads on Google and around the web where potential customers can see what youre selling. We call these placements shopping ads, because theyre more than a text adthey show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product youre selling before they click the ad, which gives you more qualified leads.