When we start our SEO Process firstly we need to take an audit of our competitors website. We check their Title, Description, Domains Authority, Page Authority, Organic Traffic, Alexa Rank, Number of Keywords, Content, Backlinks and many more. we check all things with the help of some SEO tools like Semrush, Screaming Frog, Small SEO Tool. For Example, assume that you are auditing an XYZ website. So with the help of SEO tools, you will get a deep analysis report of your competitors website in which you can see the opportunities to beat your competitors and get highly ranked in search engines. After this process, we take an audit of our clients website and fix those errors or bugs which are sufficient to beat our competitors website. After fixing all the errors or bugs of our clients website, we can start work on another part of the work which is a must for website keywords rankings.