SEO Expert in India

Hiran Magri, Udaipur, Rajasthan

“Google wants you to do SEO, to find more relevant results for particular search but in a genuine way. Spammy SEO will get penalised harsh.” Lets start as if you are a novice in the SEO field. Take an example of librarian. A librarian is managing whole library with thousands of books. Now if you go to him and ask for a particular book whose name starting with A, than he will go in the row having A name books and search the book and give it to you. Google is nowhere different from this librarian. The difference is just that librarian followed one simple step or in simple words his algorithm consists of simple one step. But google Algorithm is complex. It also searches like a librarian but it has more than 10000 big or small ranking factors involved in it and based on these ranking factors it provides us with best content. We will discuss here about how google decide to rank our website, how these factors help in getting google ranking. If we go simple what matters to google is Word Matters :- The first step the google searches while any search is made on google is how many pages on there server contains that word. It make a queue for that. Title Matters :- Second thing that matters is Title , it will start searching of how many pages the same keyword is used as title. Google never likes that you have given same title to 10 pages of your website. How could that be useful. How can 10 things be having same title. Link or Backlinks Matters :- Link matters but the spam or violations gives the penalty also. It is important that good authority website link to your website. High domain authority websites are those which are already trustworthy in eyes of google. Just spamming links or buying or selling links will trap you in a big penalty. Anchor Text or word in the links matters :- Wherever links are provided, it is important that the links are given on the keyword you want the website to rank for.

SOCIAL MEDIA MARKETING is an update of traditional marketing where you can promote your businesses by reaching a huge amount of audience compare to any other type of marketing. 5 years ago, we used to promote our businesses by doing publicity in news paper, local cable network, by distributing pamphlets or placing posters in the public area etc. But in this era of digitalization, time has changed. Now the world is on our computer screens and mobile devices. We don’t need to go anywhere. We can do anything by our devices. Everything is just a click away from us. Same as that, we can promote our business and can sell our products with social media marketing. Social media marketing is a form of internet marketing where we can use social media platforms to promote our business or service and can sell products by the help of social media platforms.

As daily numbers of sites are increasing on the web, the importance and role of Search Engines have increased. People have started including Search Engine strategies and appearing in search engine result as the basic model of their finance. This is the basic marketing strategy used by many companies , big and small brands. As the world is entering into the digital era the importance of Search Engine appearance is also increasing. The need of SEO Expert is increasing on day by day basis by every company for achieving SEO success. SEM or Search Engine Marketing is the term used by most of the people who wants to get success in the online market . I will show you in this article What exactly is the meaning of Search Engine marketing.

Before going to this topic lets understand first the terminology that will be used in the topic CPC (Cost Per Click) – CPC or cost per click is the amount of money advertiser is willing to spend when a user clicks on his ad. CPM ( Cost Per Thousand Impression) – CPM bidding is the bidding in which the advertisers pay not for click but only when his advertisement is seen. It can be on search engines and also on users websites. CPA (Cost Per Action ) – Cost Per Action is the amount advertiser is willing to spend when a particular conversion is achieved. Whether it is filling form, or selling item, or downloading something. The desired conversion has to be defined by the advertiser when the campaign is created. Unlike CPC , Advertiser don’t pay just for click on his ad but when his conversion is achieved. Landing Pages :- Landing pages are the pages of the website which the user will reach when he will click on the website. Landing pages are important in creating campaign because if your keyword is Pink marble and the landing page is Green Marble than your quality score will depreceate. Quality Score :- Quality Score is calculated by search engine on the basis of the relevancy of website to ad, landing pages and how much useful it is to user after reaching the website. A good quality score can save you lots of bucks while creating campaigns. Ad Score :- Ad Score is calculated by search engine on basis of which the placement and position of ad is defined. The formula will be explained in the remaining topic Click Through Rate :- Click through rate is the amount of the clicks received by the advertiser divided by number of impression it actually had. For example on a certain keyword of Green Marble , if the impression on the search engine were 1000 and total clicks were 500, than CTR would be 0.5