A SMS short code is a 5 or 8 digit number, implemented by mobile network operators, on which information (SMS) can be sent by subscribers of the mobile operators. SMS Short codes are given to independent companies and all incoming SMS are sent to the servers of these service providers. Effective Lead generation, if backed by a campaign in print or electronic media. Advertising agencies, and brand owners prefer to utilize it as the response to their advertising campaign is measurable on parameters like numbers, time, effectiveness etc. Connected with pull SMS, marketing campaign can be automated, customized and analyzed.