Search engine optimization or SEO is the most common option exercised after building a website. A few people realize that SEO starts from the point when the idea of building a website is conceived. If you have a product and you wish to sell online then you cannot just pick up any name and build a website for the same. After all it would be no good if no one can find you amongst trillions of websites on the internet and at least a few thousands offering the same product.