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Technology is at the heart of businesses today and is reshaping strategy, culture, jobs, policy and everything we do. The business community finally seems to have embraced the technological revolution and has begun adapting to a new era of emerging technologies. These range from artificial intelligence (ai) to blockchain and internet of things (iot) amongst others. The adoption rate, however, varies from industry to industry and by the size of the company.

In this conversation, Amit explains the various digital initiatives taken up by YES BANK and how it has transformed the way the Banking has been done.he has introduced a new paradigm of inclusive public-policy interactions. Consumers are agnostic to technology and are more interested in a seamless banking experience.

Learn what omnichannel marketing means, why it matters, and how you can implement your own omnichannel strategy in your business. Why should I have omni-channel marketing? one single interaction can hardly engage a customer, so a brand has to connect with its customer or prospects at different touch points. This is where omni-channel marketing plays a crucial role. Below are few reasons why you should implement it right now, in case you havent.

The digital marketing world is constantly evolving. New techniques, tactics and tools are filling up your inbox as well as social feeds. Here is a list of 25 industry-relevant terms that will help you catch up with the world of digital marketing.

Research nxt - b2c marketing automation report: india, 2017 participate in the survey & register for free copy of the report and a chance to win ipad mini.the objective of this survey is to understand how mas (marketing automation solutions) are implemented at leading organizations across india and to understand challenges and best practices from industry leaders like you.

Research NXT teamed up with InsideView, a targeting intelligence platform, to study the Indian market and understand ABMs growth and best practices, and how it can have a major impact on your business. In this report, we identified what you need to know to make the most of ABM efforts, and where you can find further opportunities for competitive advantage.

the concept of marketing automation has evolved and refined over the years since the early 2000s to have now become more intuitive and relevant. The strategy of batching up all your leads and blasting the same sms or email out to each one of them, was anything-but-strategic, disjointed and was potentially leading to a loss of consumer interest in advertising messages. A few years later the concept of personalization became critical, thanks to the mine of customer information that digital channels across the web, mobile and social media provided to the marketers. Advertising became more targeted, meaningful and effective, because the right message was being sent to the right target. Interacting with customer has now become intuitive, highly segmented and behaviour-triggered thanks to rapid advances in marketing automation technology that enables marketers to literally follow the customer around wherever he goes!

The eTutoringOnline Tutoring Services market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry largest companies. ResearchNXT publishes the largest collection of industry reports so you can see an industry supply chain, economic drivers and key buyers and markets.

Research nxt is a premium market research company covering in-depth research, insights and latest trends on enterprise technology for b2b sales and marketing leaders.

The eTutoringOnline Tutoring Services market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industrys largest companies.

How to measure roi of marketing technology? learn the best practices for measuring roi and a detailed how-to for each of the major methodologies and choose the one best suited to your business.

Indias 1st B2C MAS Report by Research NXT aims to help marketers make right decision while evaluating and implementing Marketing Automation.

As india is rapidly evolving in terms of marketing automation solution (mas) providers, b2c marketers, specifically, are tapping into the power of automation to create new efficiencies and optimise their communication efforts to focus on their consumers. This report will equip you to make the most informed decisions while evaluating and implementing marketing automation solution (mas) and will give you a clear, data-backed picture of how have indian marketers currently adopted mas, defined the roi parameters and identified challenges as well as benefits while implementing mas.

Research NXT is an innovative market research company covering in-depth research and insights on trending Enterprise Technology.

Marketing Technology - Meera, shares how the marketing technology stack of BigBasket is structured, what activities are conducted & which marketing automation. In this podcast Meera shares how consumer insights and analytics has helped Bigbasket to come up with innovative offerings like the Smart Basket.

Marketing Automation Solution - Building Workflows is so Easy? Payment automation is a beautiful thing that has happened to industry. Binu George explains how marketing automation is going to play a vital role in TV cable indutry post new TRAI regulation.