Mr. Manoj Khem proprietor of M/s Neon Apparels ventured into garments manufacturing namely Nightwear for Ladies, Gents and Kids in the year 1995 under the name & style 'NAUGHTY'. In the beginning with little experience in garments trade and with no background in fashion industry, the take off was slow but steady. Over a period of time with more experience and knowledge, a retail outlet was opened in the well-known Vardaan Market under the brand name “NAUGHTY” in the year 2000. Now with first- hand knowledge being in direct touch with the customers through the in-house retail outlet, it became easier to innovate and cater to the customers' needs and preferences. In 2007, the adjacent store was taken over to give “NAUGHTY” its present look of 1000 SQ ft spread over 2 floors.
The retail outlet stocks all the major brands in Lingerie namely LOVABLE, TRIUMPH, JOCKEY, ENAMOR, AMANTE, BWITCH, TRYLO, JULIET etc and in Nightwear besides in-house brand “NAUGHTY’ other major namely JULIET, PRIVATE LIVES, etc. Neon Apparels has its wholesale office at Burrabazar which is centralized for the convenience of the outstation customers. We have our distribution network in Jharkhand, Assam, Orrisa, Chattisgarh, Tamil Nadu, Andhra Pradesh, Rajasthan etc having almost 400 Dealers all over the Country. Having in-house retail outlets at Vardaan Market, City Centre, Howrah and Gariahat, we are now planning to open a fifth outlet at Behala. We are vendors to Host of Chain Store setups namely BAZAAR KOLKATA, RELIANCE, SONA’S FAVOURITE SHOP, JUBILANT RETAIL, V MART, UNIQUE BAZAAR, M Bazar etc. We are also distributors for other Nightwear Brands like PINK AVENUE, NITE FLITE, NEXT 2 SKIN, JULY for West Bengal. With almost 17 years of experience in this field, our prime goal is to establish ourselves as an one stop shop for NIGHTWEAR and LINGERIE and adding to our existing strong dealer network in Kolkata and other cities of West Bengal.

Mr. Manoj Khem proprietor of M/s Neon Apparels ventured into garments manufacturing namely Nightwear for Ladies, Gents and Kids in the year 1995 under the name & style 'NAUGHTY'. In the beginning with little experience in garments trade and with no background in fashion industry, the take off was slow but steady. Over a period of time with more experience and knowledge, a retail outlet was opened in the well-known Vardaan Market under the brand name “NAUGHTY” in the year 2000. Now with first- hand knowledge being in direct touch with the customers through the in-house retail outlet, it became easier to innovate and cater to the customers' needs and preferences. In 2007, the adjacent store was taken over to give “NAUGHTY” its present look of 1000 SQ ft spread over 2 floors.
The retail outlet stocks all the major brands in Lingerie namely LOVABLE, TRIUMPH, JOCKEY, ENAMOR, AMANTE, BWITCH, TRYLO, JULIET etc and in Nightwear besides in-house brand “NAUGHTY’ other major namely JULIET, PRIVATE LIVES, etc. Neon Apparels has its wholesale office at Burrabazar which is centralized for the convenience of the outstation customers. We have our distribution network in Jharkhand, Assam, Orrisa, Chattisgarh, Tamil Nadu, Andhra Pradesh, Rajasthan etc having almost 400 Dealers all over the Country. Having in-house retail outlets at Vardaan Market, City Centre, Howrah and Gariahat, we are now planning to open a fifth outlet at Behala. We are vendors to Host of Chain Store setups namely BAZAAR KOLKATA, RELIANCE, SONA’S FAVOURITE SHOP, JUBILANT RETAIL, V MART, UNIQUE BAZAAR, M Bazar etc. We are also distributors for other Nightwear Brands like PINK AVENUE, NITE FLITE, NEXT 2 SKIN, JULY for West Bengal. With almost 17 years of experience in this field, our prime goal is to establish ourselves as an one stop shop for NIGHTWEAR and LINGERIE and adding to our existing strong dealer network in Kolkata and other cities of West Bengal.