There are dozens of entities offering website design services in India, but few realize the power of websites and its negative implications if it fails to address crucial touchpoints. As a business organization or a service provider looking to build a brand new web presence or revamp the old site, ask the following questions - Will your website rank high in search engine/s. Does it offer a sense of authority? Will it offer maximum return on investment? ROI is the latest buzzword, and a core component of several digital analytic windows.