Sodium Lauryl Sulfate (SLS) is used as a detergent, a foaming agent, and for viscosity building in personal care products. Due to its low salt content, it is useful in formulations that are sensitive to high levels of sodium chloride.. Its one of the most irritating ingredients in personal care products.yet used by almost every manufacturer worldwide.Found in shampoos and other personal care products, SLS is used commercially to clean floors, as an engine degreaser and a car wash Ammonium lauryl sulfate is the most strongly irritant, followed by sodium lauryl sulfate.