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A survey usually originates when an individual or institution is confronted with a business problem and the existing data are insufficient. At this point, it is important to consider if the required information can be collected by a survey. If you need input from a number of people, must get results quickly, and need specific information to support business decisions, then a survey is the most appropriate technique.Many studies start with a general hope that something interesting will emerge, and often end in frustration. A careful survey plan will help you focus your project, while guiding your implementation and analysis so the survey research is finished quicker. You can then concentrate on implementing well-supported decisions.