When it all began about 30 years ago, nobody could have even dreamt that the small trading company of rice could one day be on its way to become a leader of the domestic markets. Today india’s jaisal heritage is one of the favorite basmati brand within discerning rice-eating community. The company started its business selling basmati rice to the indian market; with the ascend in rice popularity it didn’t took us long to secure our place in rapidly growing basmati rice market. This position has strengthened over recent years as more and more consumers have switched from ordinary long grain rice to basmati rice.

When it all began about 30 years ago, nobody could have even dreamt that the small trading company of rice could one day be on its way to become a leader of the domestic markets. Today india’s jaisal heritage is one of the favorite basmati brand within discerning rice-eating community. The company started its business selling basmati rice to the indian market; with the ascend in rice popularity it didn’t took us long to secure our place in rapidly growing basmati rice market. This position has strengthened over recent years as more and more consumers have switched from ordinary long grain rice to basmati rice.