Social Media Management is the mechanization of manual, time-consuming sales tasks using software, artificial intelligence (AI), and other digital tools. It aims to manage or own responsibilities that sales reps and managers do on a daily, weekly, or monthly basis. Sales process automation is the process of automating various steps in your sales process so that your sales reps can focus less on administrative tasks and more on connecting with and selling to your prospects and customers. It also ensures that your sales process is streamlined and uniform.