The vast amount of internet users are active on social media. So it is important for a brand to be available on social media such as Facebook, Instagram, linked in, twitter etc. It will enable your customer to reach you at real time. Promoting your business organically (freely) on social media is Social Media Optimization(SMO). This can be done by sharing a brand posters, website link, ads etc. on social media accounts or groups. Sharing your ads on groups will definitely expand your reach. Hence, SMO is proven to be a good marketing strategy.