Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.  (SMM) can help in building your company's brand, driving website traffic, and increasing sales. According to Statista, increased exposure is the leading benefit of social media marketing, followed by increased traffic and more leads. Social media marketing uses online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers.