With competition, brands struggle for customer retention and spends millions and millions to be among the top recall. With products and new brands churning out everyday by the mill, its getting more and more expensive to jostle for space. Heat shrink sleeve labels being one of the most versatile and most attractive form of product labels comes with the most prominent problems of MOQ and entry cost due to rotogravure printing technology being most widely used. Ever changing laws with respect to what and how is to be printed on labels and the plastic used.