Shevaya Machine

Vermicelli (sevai) is a popular instant food product. It falls under the category of extruded product and is making from wheat flour. At times tapioca or soya bean or groundnut flour is also add. Thus, it is rich in proteins and liked by people from all lifestyles, irrespective of age. It is a snack food item and at times, it is use as a table enriches. With changing lifestyles, greater awareness about health and preference for instant food items have made vermicelli very popular and item of mass consumption.Bureau of Indian Standards has specified quality parameters in 1485:1976. Compliance's under the PFA act are mandatory. Urbanization has changed the lifestyles of not only urbanites but even of semi-urban and rural areas. This along with increase in the purchasing power of people has fuelled demand for many fast food or instant food items and vermicelli is one such product. With the addition of groundnut or soya bean or tapioca flour, it also becomes a nutritive product and thus even health conscious people prefer it. Thus vermicelli has, become a very popular instant food. Variety since last few years and its demand is steadily growing. There are some established brands but the market is very large and growing. A small-scale unit can compete with these brands in the local market on the price front because of low overheads, less transportation costs and reasonable advertisement budget. Proper and adequate placement of product and thrust on publicity at the point of sales would also be crucial.