Search Engine Optimization

Search Engine Optimization commonly called SEO, is the process of improving your company website’s visibility and relevance on Google & other search engines. The goal of SEO is to rank high on the search results page, preferably on the first page, when users search for keywords related to your business.

SEO is a powerful strategy that can boost the online presence and performance of any business. However, it is not a quick fix that can deliver immediate outcomes. SEO requires a systematic and consistent approach that involves various steps and techniques to optimize the website and its content for the target audience and the search engines. SEO can take anywhere from 60 to 90 days to show significant results, depending on the industry, the competition, and the goals. Therefore, SEO should be an integral component of any effective digital marketing plan that aims to increase brand awareness, generate leads, and drive conversions.

SEO can be divided into two categories: On-page and Off-page. On-page SEO refers to the factors that you can control on your website, such as content quality, keyword density, meta tags, site speed, etc. Off-page SEO refers to the factors that are external to your website, such as backlinks, social media, online reviews, etc.