Spicy, medicinal with rich natural colour. Pungent flavour, medicinal quality, natural red colour, distinctive aroma and free from adulterants. Red Chili plays an essential role in Indian cuisine. It imparts colour and pungency, both of which play a key role in the repertoire of Indian food preparation and presentation. Pungency is the most sought after quality parameter of the chili. These seeds are responsible for the burning sensation in the stomach.