Puresoft lotion has been specially fornulated to moisturize nourish and soften dr, itchy & irritating skin. Puresoft is distinctively enrichd with natural humectants like glycerin & aloevera to give skin the optimum hydration. The active in puresoft works like moisture magnet that binds to keratin in skin to keep the puresoft balance. Shea butter & nayural oil emollients in puresoft like grape seed oil, green tea oil, vitamin e, jajoba oil & wheat germ oil keeps skin protected smooth & supple.