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Contact SupplierAt PURE & SOFT, extra care is taken to keep things as natural as possible, the way Mother Nature intended for them to be. In our quest to provide you wholesome goodness, whole wheat grains are sourced, directly from the farmers. PURE & SOFT Chakki fresh Whole Wheat flour is made from grains that are heavy on the palm, golden amber in colour and hard in bite. It is carefully ground using a traditional stone-grinding process which ensures that PURE & SOFT flour contains 0% Maida and is 100% whole Wheat flour. By ensuring that all the nutrients of the grain stay intact and protected in our packaging, we deliver the freshness of the fields combined with the power of the whole wheat The dough made from PURE & SOFT flour remains softer for longer. This means you some soft, fluffy rotis to your family which powers them through their dayl