For Skin: Pure Shea butter has high Vitamins A and E which helps in keeping the skin soft, supple, nourished, and radiant. It effectively prevents premature wrinkles and facial line. It also boosts collagen production and hence is known as an anti aging ingredient. For Hair: Shea butter is an excellent ingredient to treat dry, itchy scalp as well as dandruff. It helps in softening and improving the texture of dry, damaged hair. Due to the emollient nature, it acts as a natural conditioner for the hair.