Essentially, PPC works by charging a small fee every time your ad gets clicked on, but otherwise, there are no costs if someone doesn’t click on it. Pay-per-Click’s main draw is its ability to attract sales from people that wouldn’t otherwise see your website, and that it’s less expensive than the traditional banner ad. If you make even one sale after 50-100 people click on your PPC ad, you’ve already recouped the cost of the PPC ad. For this reason, PPC is rapidly taking off with SMBs and startups for their lower costs and proven results.
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