Pay Per Click

Pay per click (PPC) is an Internet advertising used on websites, in which advertisers pay when their ad is clicked. Advertisers bid on keywords or keyword phrases relevant to their target market.Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content sitedisplays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages.