The Brand Promise
The name of a brand is a promise in itself. Here’s what we stand for-
To deliver the highest standards of quality, consistently. To innovate to stay relevant and in fashion, and strive to set new trends and benchmarks.
Deep, strong roots
BU is a high fashion colourstone jewellery brand initiated by Be You Enterprises in 2004. Aiming at establishing a presence in the national organised retail market, the company counts on it’s many years of experience, understanding of the market and trends, and the ability to innovate rapidly, to stay ahead of competition.
An eye for detail, everyday
BU comprises a vast collection of fine colourstone and cz studded silver jewellery. While the style ranges from traditional Indian designs to Victorian to contemporary and light-weight jewellery, one thing remains invariable – a strict focus on the taste of the local buyer.
Strong presence at strategic locations
BU is present, and doing well, at prestigious stores in Delhi, M.P., Rajasthan, Punjab and Chandigarh. Over the last few years, BU has fine-tuned its products, procedures, brand communication and customer service, and proved its mettle at many prestigious stores in every corner of the country.
Scaling up to potential now
Time is now ripe for BU to plug into reputed national retail chains and undertake rapid expansion. With an unbeatable product, competent, fully functional sourcing and manufacturing units and a reliable, market-savvy team, BU is already making strides towards a larger national presence.
Creating lasting impressions
We have taken pains to create a pleasant and positive brand experience at all levels.

The Brand Promise
The name of a brand is a promise in itself. Here’s what we stand for-
To deliver the highest standards of quality, consistently. To innovate to stay relevant and in fashion, and strive to set new trends and benchmarks.
Deep, strong roots
BU is a high fashion colourstone jewellery brand initiated by Be You Enterprises in 2004. Aiming at establishing a presence in the national organised retail market, the company counts on it’s many years of experience, understanding of the market and trends, and the ability to innovate rapidly, to stay ahead of competition.
An eye for detail, everyday
BU comprises a vast collection of fine colourstone and cz studded silver jewellery. While the style ranges from traditional Indian designs to Victorian to contemporary and light-weight jewellery, one thing remains invariable – a strict focus on the taste of the local buyer.
Strong presence at strategic locations
BU is present, and doing well, at prestigious stores in Delhi, M.P., Rajasthan, Punjab and Chandigarh. Over the last few years, BU has fine-tuned its products, procedures, brand communication and customer service, and proved its mettle at many prestigious stores in every corner of the country.
Scaling up to potential now
Time is now ripe for BU to plug into reputed national retail chains and undertake rapid expansion. With an unbeatable product, competent, fully functional sourcing and manufacturing units and a reliable, market-savvy team, BU is already making strides towards a larger national presence.
Creating lasting impressions
We have taken pains to create a pleasant and positive brand experience at all levels.