The system gives the Direct-to-Home and MSO, an option to give its customers a unique movie experience with different movies playing across channels. Based on the business model the operator can charge the subscriber for the NVoD services or provide it free of charge. The operator can also charge the user based upon the subscription or Pay Per View basis. If a middleware is present on the STB then the system needs to be integrated with the middleware to provide an attractive interface for the subscriber. If there is no middleware on the STB and the NVoD is supported by the STB then the services will appear in to NVoD section on the STB.

The system gives the Direct-to-Home and MSO, an option to give its customers a unique movie experience with different movies playing across channels. Based on the business model the operator can charge the subscriber for the NVoD services or provide it free of charge. The operator can also charge the user based upon the subscription or Pay Per View basis. If a middleware is present on the STB then the system needs to be integrated with the middleware to provide an attractive interface for the subscriber. If there is no middleware on the STB and the NVoD is supported by the STB then the services will appear in to NVoD section on the STB.