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Multani Mitti, also known as Fuller's Earth, is a natural clay widely used in skincare and beauty products. It's valued for its ability to absorb excess oil, dirt, and impurities from the skin, making it a popular ingredient in facial masks, cleansers, and scrubs. Rich in minerals like magnesium, calcium, and quartz, Multani Mitti also helps improve skin texture and tone while offering a gentle exfoliation. It's an eco-friendly and versatile option for skincare formulations, prized for its cleansing and revitalizing properties.