A business or company that is local to a specific area is not able to compete directly with a larger competitor in another geographic location. A local company needs a targeted marketing strategy to attract a new set of customers who may not realize that there is a local specialty business in the area.
Local marketing is a technique that is done both in person and online. You will need to determine the local marketing strategies that will be the most beneficial for your business. It can increase your exposure and attract customers.
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