Its an ideal product to nourish dry lips. skin or lips may become dry during the winter season, and Lips get chapped due to dry skin. so that Lip Guard is mostly used to prevent lips from harsh weather condition. It not only nourish and moisturize the skin but also helps to prevent from painful, cracked, bleeding lips. Even frequent licking is not effective as it provide momentarily relieve yet makes lips and surrounded skin more chapped. Our Lip Guard is perfect for bleeding, cracked, and painful lips.