KESAR MILK One of the worries which Indian mothers have to face is the shying away of kids from drinking milk. Not only has cola replaced the drinking habits of Indian kids, it is highly unhealthy too. To combat this unfortunate yet growing trend, Param has heavily invested in providing a solution - flavored milk - as healthy as the raw milk. Param not only fills the void cola has left but also has picked the flavors carefully to suit children as well as adults.