Thriveni signature Jaya rice is the traditional, staple diet of Kerala. This rice is an ingenious variety of rice grown primarily in the Palakkad region of Kerala. With its unique flavour, color, size and crispness makes it an ideal companion for all traditional Kerala dishes. Thriveni Jaya rice is processed in the state of-the art Z-sortex processors with utmost care given to hygiene and quality, makes it the most widely recognised rice and is exported from Kerala across the globe. Each grain is defined in shape, size and colour and is parboiled to retain its rich nutritional value