Google Marketing

Every digital marketer should know the following factors that google search engine looks at when ranking web pages in the year 2020:
1. Domain age: a factor that does not trigger any part of the search engine algorithm. The ranking of an older domain is mainly influenced by content and backlinks. Thus, domain age is not that important.
2. Top-level domain extension (country): considering this factor helps your website to rank for one country but limits the ability to rank globally.
3. Title tag keyword: including a relevant keyword in title tag is always an important on-page seo factor.
4. Length of web page content: the content length of your web page correlates with the search engine ranking page (serp) position. A web page content with more words is preferred in search engine algorithms as compared to short-form content.
5. Heading tag keyword: you can consider h1 tag (known as second title tag) as a relevant signal.
6. The density of keywords: google search engine uses keyword density to analyze the topic of a web page. Be sure that you do not stuff keywords into your content.
7. Latent semantic indexing (lsi): lsi acts as a quality signal of web page content and helps google search engine to distinguish between the words with more than one meaning.
8. Web page loading speed: spiders of search engines analyze the html code of your web page to estimate its loading speed. Both search engines ‘bing’ and ‘google’ use page speed as a ranking factor.