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Contact SupplierPURE & SOFT atta is a premium quality atta made from the King of Wheat It is 100% MP Sharbati wheat which is harvested in the Sahara region of Madhya Pradesh. Here, the golden fields are sun-kissed to perfection and showered by the right amount of rain. This is why each grain has a golden sheen and is heavier in feel. Our experts hand-pick Sharbati wheat grains which are consistent in size and blessed with a golden sheen, that makes Pure & Soft Premium Atta, truly Premium. This is why ronis made from Pure & Soft premium Atta have a delightful aroma and stay softer for longer. Combined with Pure & Soft's process to lock in the nutrition of the wheat, we ensure your family gets the best taste as well as nutrition.