Flex Printing Material

The future of flex is now seemed to be in stake! A concern over the hazardous nature of this low cost printing material has been noticed in many parts of the world. Today this wave has arrived in India too. In Kerala, following the state government’s imposition of a complete ban on the use of thin plastic bags as well as disposable cups and containers in the food industry, now the warning signal is pointed to flex banners and billboards flaunting in the public places. The state government recently directed the concerned authorities to ensure removal of all unauthorised flex boards and hoardings, apart from the ones being installed with permission of local civic bodies that would only be allowed to remain till the contracted period is over.
It’s quite a known fact that flex contains harmful chemicals and ingredients. But what it turned out to be equally challenging to the industry fellows on the other side was the instant decision taken by the Kerala government on curbing the use of flex banners and billboards in public places. This decision agitated the state trade organisation, Kerala Vyapari Vyavasayi Ekopana Samithi (KVVES), which protested against the government’s move. Thus the ban was eventually put in abeyance, considering the interests of entrepreneurs and people employed in this sector. But the government is still in alert mode to carry out the ban in phased manner.