SMO is one of the latest buzzes in internet marketing. The main objective of every SMO campaign is to increase web traffic, increase page ranks, popularise the presence of a website amongst prospects or target customersbusiness counters etc. In social media optimization, non-conventional approaches are used and adopted to promote the client’s or organization’s website. The idea behind the SMO services of MAD, a Social Media Optimization Company in Delhi NCR, India, is to network a website to the entire web world so that people (prospects) are aware of that website or business