Employer Branding

Listing ID #5400692

What is Employer Branding and how does it matter?
Employer branding is one of those terms that gets thrown around a lot in recruitment.There are plenty of blog posts and articles out there which talk about employer branding and how companies can improve their brand. However, the big question is why is employer branding so important?
Employer branding initiatives take time (which most HR and recruitment professionals don’t have an abundance of). So, to get buy-in for employer branding, you need to know the exact value it can bring to your business.
What are the tangible benefits of having a strong employer brand? And what are the negative consequences of ignoring employer brand development altogether?
1. A great employer brand can make up for lower remuneration
Do you find yourself often losing out on talent because you don’t have the budget to match your competitors’ salaries?
While you might not have a huge salary and bonus package to be able to offer your candidates, a strong and appealing employer brand can help to win them over.
Jobseekers look for more than just remuneration when applying for a role; if your company has a positive reputation as an employer, this can help to give you the edge in a competitive market.
Make sure that your values are communicated within your job adverts and on your careers site, as well as any lifestyle benefits, such as flexible working. Remember that money isn’t everything to candidates.
2. It can help you to retain your employees
A developed employer brand that’s communicated clearly within the recruitment process means that employees will know exactly what to expect when they start within your business.
If you don’t communicate your employer brand or set unrealistic expectations of yourself as an employer, candidates might feel confused or misled.