There are many tools that can help to bring new business to your company, but one of the most highly effective is email marketing. Because email is used my millions each and every day, it is the ideal internet marketing strategy for any company that has an online presence. It is an extremely easy, fast and inexpensive method that companies can use to increase their sales and bring in new customers. Marketing through email also has a very high return of investment, something that not all marketing strategies can offer.