The face of business as people know it has drastically changed in recent years with the advent of advances in digital, online and social media. The impact of the Internet in many aspects of people’s lives have carried itself over to almost all markets ever conceived, with digital marketing driving at the helm of major promotional and advertising campaigns.Education sector marketing is notoriously challenging. Well-known hurdles include budget limitations and having to appeal to a completely new audience each year – and with the rise of digital marketing channels, marketing your educational institution effectively is becoming even more competitive and complex.

The face of business as people know it has drastically changed in recent years with the advent of advances in digital, online and social media. The impact of the Internet in many aspects of people’s lives have carried itself over to almost all markets ever conceived, with digital marketing driving at the helm of major promotional and advertising campaigns.Education sector marketing is notoriously challenging. Well-known hurdles include budget limitations and having to appeal to a completely new audience each year – and with the rise of digital marketing channels, marketing your educational institution effectively is becoming even more competitive and complex.