MSB is a specialized firm that focuses on generating potential customers, known as leads, for businesses. MSB employs variousstrategies and techniques to identify and capture the interest ofindividuals or organizations who may be interested in aparticular product or service. MSB utilizes multiple channels such as digital marketing, social media, email marketing, content marketing, and search engine optimization to attract and engage potential leads. MSB targets campaigns and lead nurturing processes to convert these leads into qualified prospects for businesses.