Digital Marketing Course

What is Digital Marketing?
If you have ever received an e-mail or seen an advertisement flashing on Facebook offering a variety of discount offers from renowned websites, you are no stranger to the world of digital marketing. It refers to the promotion of companies’ products or brands via one or multiple forms of electronic media. Digital marketing varies from traditional marketing in a way that it involves the use of such channels and strategies that allows a company to redefine their marketing campaigns and evaluate what is working and what isn’t at a particular frame of time.
Digital marketers monitor things like what’s being viewed, however usually and for the how long, what content works and doesn’t work, sales conversions, etc. internet is perhaps the biggest and closely associated channel with digital or web marketing. Other commonly used medium of digital marketing include:
Wireless text messaging
Instant mobile messaging
Podcasts
Mobile apps
Electronic billboards
FM-radio channels
Television etc.