Diamonds

A diamond has become a symbol of eternal love and classic beauty, with it's timeless gleam and strength it represents a special piece of jewellery in anyone's collection. The manner in which a diamond is cut defines its value and dramatically affects its beauty, brightness and scintillation, that is, a diamonds cut hugely effects the way the diamond causes light to "dance". 
Beauty aside, buying diamonds can be a daunting task if you are not confident that you know what you're buying.
• Diamond Characteristics not only determine how nicely the diamond shines but importantly the value. The 4C's - cut, colour, clarity & carat determine the price so study these carefully to help you match the right diamond to suit your budget
• You can tell the different types of diamonds by their colour and the rare coloured diamonds are much more expensive than the common colourless or white diamonds.
• Diamonds come in different shapes, such as round, princess (square), emerald, asscher (a square emerald cut), marquise, oval, pear, heart, cushion and more. The round brilliant cut is by far the most popular, in particular for solitaire engagement rings, but keep in mind that diamonds come in all sorts of shapes for all forms of designs.