Branding Business Individuality through a Brochure! Brochure advertisements and flyer promotional materials form an essential part of a company's business promotion, which provides a bird's eye view the business, its products and services. Brochures are prevailing sales-promotion tools of today. They have been time tested and have proved to lift business from the scratch to their peak. Understand the objective of brochure Who your target audience is? Format for your brochure Effective and simple headline Filling the brochure with pertinent copy Brochure is ready to be distributed