Corporate Branding

Branding is the most integral part of any business. This is the key foundation to overall advertising and USP.
A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers.
Promoting a company brand involves different techniques to selling a product.
This means separate strategies are required to distinguish, identify and position your corporate brand and its respective products in the market
and minds of your audience.