Branding is the most integral part of any business. This is the key foundation to overall advertising and USP.
A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers.
Promoting a company brand involves different techniques to selling a product.
This means separate strategies are required to distinguish, identify and position your corporate brand and its respective products in the market
and minds of your audience.

Branding is the most integral part of any business. This is the key foundation to overall advertising and USP.
A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers.
Promoting a company brand involves different techniques to selling a product.
This means separate strategies are required to distinguish, identify and position your corporate brand and its respective products in the market
and minds of your audience.